AR Festival in Snapchat As A Result of A Partnership With Live Nation

Now all Snapchat users will be able to get an AR experience across global festivals, which was made possible because of the partnership with Live Nation.

The news of the feature was announced at the Snapchat Partner Summit 2022. Thanks to this feature, users can see all the festival sites around the world from a different angle thanks to augmented reality elements which are available through the Snapchat Camera.

During upcoming festivals, Wireless in London and Lollapalooza in California, you will be able to use AR for different purposes like discovering exclusive landmarks, seeing how merchandise will look on you, finding friends across the sites, etc.

The first lucky ones who will be able to try out the Live Nation Snapchat will be the visitors of the Electric Daisy Carnival, which will take place in May in Vegas. Also, there will be very interesting features for the most spectacular viewing of live music.

You will be able to have a personalized experience at all Live Nation festivals thanks to the creative studio Arcadia. This option will be available in a number of concerts but will have additional features selected individually for each particular artist.

You can find out all the information about upcoming features that will soon be available to a wide audience in Snap's Spectacles and Snapchat at the Snap Partner Summit 2022.

So, what do you think about AR Festival on Snapchat? Do you think Snapchat usage will increase during festivals? It will be nice if you will share your thoughts in the comments below.