Starbucks Payment App: 2nd Most Used Point-on-Sale

The Starbucks app is the second most used mobile payment tool for in-person transactions in the USA, according to the latest eMarketer report. Are you surprised? Or, perhaps, considering that you love your coffee dearly, the news doesn’t sound surprising at all? Keep reading to learn more details on the topic, particularly the apps Starbucks has left behind, as well as who the champion is.

Starbucks has always been among the most popular mobile payment applications. Even though many alternative digital wallets keep popping up on a regular basis, the coffee chain clings on to the top spot when it comes to point-on-sale digital in-app payments. With over 30 million US-based users, the Starbucks mobile payment app brings in more transactions than Samsung Pay and Google Pay. The only digital wallet that boasts a higher rate of payments is Apple Pay. As a matter of fact, with nearly 44 million users, Apple Pay has long been riding the leading trend in terms of both point-of-sale and online transactions. 

As for the success of the coffee chain’s application, there are two factors that contributed to it. First, the app firmly cemented itself as the top-level tool among consumers a long time ago. Second, throughout the years, the app has been the living proof that, when designed with people in mind, they will enjoy using the tool as their preferred option even when making in-person purchases. 

With that said, by keeping a good rapport with consumers for years and staying ahead of the tech trends, Starbucks manages to maintain its leading role in mobile payment app transactions. What are your thoughts on the topic? Do you use the Starbucks application to pay in-person often? You’re welcome to add your two cents on the topic in the comment box below.