Twitter Will Now Have Three New Ad Formats

These days, the focus of Twitter is largely on improving the way advertisements are displayed on the platform. This time, Twitter developed three new ad formats that will be highly useful for business owners that want to promote their products on this social media platform.

Being such a large platform with a huge number of daily users, Twitter has always attracted entrepreneurs and large businesses. Now, the team of Twitter decided to take things further when it comes to ads and make the platform even more of a valuable tool for anyone seeking to get their brands out there.

Firstly, Twitter launched interactive ads that use bolder and bigger typefaces compared to regular tweets. It means that when you scroll through a number of tweets, the one that will be typed using this feature will be immediately noticeable. What is more, advertisers can decide what specific words they want to highlight in a message and by clicking on them people will open landing pages chosen by the advertisers.

At the moment, this type of new ad format is in testing in the United States by the companies, such as Wendy’s, Bug Light, and Oreo.

Secondly, the company announced the introduction of the so-called product explorer ads. With the help of this new feature, businesses can show their products from all the different angles in 3D. When users of Twitter run into such ads, they can press on the screen and rotate the product to see how it looks from all sides. By clicking right on the product, users will be taken to the website where the product can be purchased.

Thirdly, users will be able to create Collection ads and thus offer more of a story to users interested in products.

What do you think about these Twitter updates? Please, share your opinion in the comments below.